Laura Mercier’s Translucent Loose Setting Powder is a cultural icon, and to evolve an icon, every detail matters. Partnering with CLOSER (primary imagery), WITHIN (paid media), and our in-house team, we modernized the Laura Mercier ethos—elevating the brand’s visual language while keeping it authentic, approachable, and true to its core. With TLSP, beauty isn’t about covering up, it’s about enhancing what’s already there. Our creative direction celebrated TLSP as the ultimate enhancer: a product that empowers wearers to feel comfortable, confident, and truly themselves. We didn’t just update the visuals—we created a new language of timeless beauty. It’s Your Look. Make It Last.