The M·A·C House of Glass campaign brought together key launches including Lustreglass Stained Glass Lip Tint, Lustreglass Lipstick, and Faceglass, unified by a visual world of reflection, luminosity, and shine. Inspired by a kaleidoscopic world of mirrors, the campaign transformed light and reflection into a distinctive visual language. Building on the global creative direction, the North America team localized the platform for the market, extending it into the cultural moment of National Lipstick Day through an exclusive Quen Blackwell Lip Kit and in-store activations. These extensions brought the global campaign to life through culturally relevant experiences that amplified engagement and product discovery.

ROLE: Creative Direction, Art Direction, Design