KIEHL’S
ALWAYS ON SOCIAL CONTENT 2022-2023
In addition to social campaigns, the internal Kiehl’s creative team produces monthly content that follows and creates trends in the social media space to support product launches and pillar products. I led video art direction for the Always On team directing approximately 10 videos per month that appear across all markets globally. I also oversaw casting of models, and led production and post-production for all of the associated shoots for this content including motion, still life, and partnerships with other content creators.
ROLE: Video Art Direction, Shoot Production and Casting Lead. Video Editing, Hosting