LAURA MERCIER
Holiday 2025
La Pâtisserie Mercier - Beauty Worth Craving
Curated to cure your cravings for decadent beauty, find your holiday escape in La Pâtisserie Mercier. The key inspiration for the 2025 holiday collection gift box design was the charming and elegant pâtisserie boxes frequently found in France. In this magical world, our Mercier muse enters a pâtisserie to not only find sweet treats, but indulgent delights of another type: makeup and skincare perfect for gifting — but also for holiday self-care. In order to showcase the gift box design, and exquisite product offerings, we paired the sets with sensorially styled pastries encased in the warm, inviting glow of a pâtisserie case.
ROLE: Creative Direction, Art Direction, On-Set Direction, Design
KEY VISUALS
VISUAL MERCHANDISING
ORGANIC SOCIAL & PAID MEDIA
PDP
SITE & CRM
Retailer Sites
Photographer: Model: Joshua Pestka; Still Life: Jonathan Kambouris
DP: Eric Hobbs
Prop Stylist: Alma Melendez
Wardrobe: Mackenzie Thiry
Retouching Studio: Silhouette
Production: Bridge Artists & Emma Stewart
Organic Social Content: Womankind
Creative Direction: Mary-Louise Foss