LAURA MERCIER
Holiday 2025
La Pâtisserie Mercier - Beauty Worth Craving

Curated to cure your cravings for decadent beauty, find your holiday escape in La Pâtisserie Mercier.​ The key inspiration for the 2025 holiday collection gift box design was the charming and elegant pâtisserie boxes frequently found in France. In this magical world, our Mercier muse enters a pâtisserie to not only find sweet treats, but indulgent delights of another type: makeup and skincare perfect for gifting — but also for holiday self-care. In order to showcase the gift box design, and exquisite product offerings, we paired the sets with sensorially styled pastries encased in the warm, inviting glow of a pâtisserie case.

ROLE: Creative Direction, Art Direction, On-Set Direction, Design

KEY VISUALS

VISUAL MERCHANDISING

ORGANIC SOCIAL & PAID MEDIA

PDP

SITE & CRM

Retailer Sites

Photographer: Model: Joshua Pestka; Still Life: Jonathan Kambouris
DP: Eric Hobbs
Prop Stylist: Alma Melendez
Wardrobe: Mackenzie Thiry
Retouching Studio: Silhouette
Production: Bridge Artists & Emma Stewart
Organic Social Content: Womankind
Creative Direction: Mary-Louise Foss