LAURA MERCIER
CAVIAR FRANCHISE 2025
Working with CLOSER agency, we reimagined our photography to feel fresh and modern—using bold, up-close macro shots that highlight the rich textures and striking detail of our Caviar Collection.
ROLE: Creative Direction, Art Direction, On-Set Direction
Photographer: Jonathon Kambouris
Stylists: Jason Gledhill
Retouching: Silhouette Studio
Production: Bridge Artists & Emma Stewart
Director, Creative: Mary-Louise Foss
Agency: CLOSER
LAURA MERCIER
CAVIAR FRANCHISE 2024
Laura Mercier’s much-beloved Caviar Collection gained three new additions in 2024: Caviar Extravagant Mascara, Caviar Stick Eye Shadow Shimmer, and Caviar Smoothing Matte Lipstick. These luxe, color-rich products required a treatment that provided a feeling of mystique, as well as highlighted the benefits of these perfect products for a person on-the-go. Rich textures and heroic angles in the still life gave the feeling of confidence. Video content and infographics (i.e. Before/Afters) showed the efficacy of the products which were widely used across digital placements.
ROLE: Creative Direction, Art Direction, On-Set Direction
Still Life: Photographers: Travis Rathbone (Glorifier Imagery); Jonathon Kambouris (All Others)
Stylists: Megan Caponetto (Glorifier Imagery), Jason Gledhill (All Others)
Model: Photographers: Alana Slutsky, Andrew Stinson
Retouching: Silhouette Studio
Video Director/DP: Ben Rosenzweig
Production: Bridge Artists & Emma Stewart
Director, Creative: Mary-Louise Foss
Executive Creative Director: Melise Senaydin-Revson